The emergence of e-commerce and investing in companies with market capitalization was made famous by Amazon.

This has had serious consequences on business financing and has made fundraising more difficult and less accessible for project leaders. Knowing that the investors were very selective but also because of the lack of culture and mastery of the project leaders in the world of investment and its practices and the knowledge of financial legal negotiation with financiers.

Since then, this has not changed enormously and one of the ways to deal with this investment crisis is to resort to structures specialized in fundraising, and on which project leaders can rely for support with the fundraising. GoalForce Consulting is a good example of this type of support

GoalForce Consulting is a private operator whose main activity is distributed as follows:

  • Intermediation specialized in fundraising

  • Auditing

  • Consulting 

  • Matchmaking operations

 

Our firm offers a wide range of integrated services to companies

We have staff dedicated to the development of your projects, your business plan or the commercial feasibility study. 

We also organize meetings between Project Leaders and Investors thanks to our very close contact with venture capitalists and organize a preselection among the projects received prior to the organization of roadshows, during which Entrepreneurs will present their Company. 

Also our company is able to resort to indirect financing and the most innovative at the moment, at the level of the financial industry, is through the valuation and capitalization of assets

The interest of Project Leaders to use our Services

The venture capital market is dominated by the supply of financing, since in the majority of cases, it is the investor who is in a strong position to select the project owner he finds innovative. 

The selection process is extremely severe. 

The studies carried out estimate the selection rate (i.e. the percentage of companies or projects of companies financed by venture capital among all applicants) between 1% and 10%. 

In this context, GoalForce Consulting is a very important contributor for the Entrepreneur.

The interest of the intervention of GoalForce Consulting for Entrepreneurs is the fact that its advice is relevant as long as it knows the investors that should be contacted according to the sector of activity and the stage of development of the company to be financed. 

This helps target potential investors more effectively. The use of GoalForc€ Con$ult¥ng is part of a possible dimension of action to improve the chances of financing the company by using Experts more competent than the Entrepreneur to manage the fundraising process. 

Consulting can save the Entrepreneur a lot of time. 

Our company, with its investment experience and its rich portfolio of contacts around the world, carries out the approach alone and avoids unproductive appointments thanks to its expertise. 

The time saved can be used by the contractor to develop his project.

The interest of Investors to use our Services

The existence of GoalForce Consulting as an intermediary in fundraising is also of interest on the Investor's side because it offers the advantage of establishing a climate of Trust.

The selection of Projects is a central element in the Investor's business. 

The intervention of GoalForce Consulting as a specialized Agency sends a signal of the quality of the firm to Investors and mitigates potential hesitations.

Our Obligations

GoalForce Consulting, as a fundraising Agency, will seek out potential investors and negotiate with them on behalf of the Entrepreneur's Company (the Principal), seeking equity financing under an "Agency agreement". 

The conclusion of such contract establishes the "Representation" of the Principal by the Agent.

Our firm has two fundamental obligations towards the Principal: 

  1. The obligation to carry out the mandate, sticking to the fixed purpose, but keeping any initiative within this limit, and 

  2. The obligation to be accountable to the Principal for its management. 

The Entrepreneur has two financial obligations towards GoalForce Consulting, the obligation to reimburse any expenses incurred for the execution of the Mandate and the obligation to pay the Agent's remuneration.

The content and modalities of the Mandate and its purpose must be defined very precisely.

The fundraising process is a long and difficult journey. 

Faced with this complexity of fundraising, GoalForce Consulting provides support to the entrepreneur, while also helping to reassure the investor. 

It should be noted that investors through venture capital or through so-called Business Angels are aimed at young companies with high growth potential. This type of business is characterized by significant financing needs, which bank loans are not always sufficient to meet because generally their extreme youth and small size, which sometimes constitute a handicap to access to financial markets, at least for their first years of life.

The project owner must start by identifying and contacting the appropriate investors to finance his project. 

First of all, it is necessary to consider the stage of evolution of the project. 

Depending on the type of project to be financed, the selection criteria refer to the investor's sectoral or geographical specialization, investment philosophy, and investment capacity.

Project filtering is done in different stages. 

The first step of the selection is carried out either from the "executive summary" of the business plan, or from the memo.

If the project has a degree of confidentiality that prohibits sending the business plan directly, this is where GoalForce Consulting intervenes to allow the entrepreneur to be reassured by presenting his project and, on another level, allow the investor to judge the interest of the project. In this case, the first contact is made indirectly: the entrepreneur and the investor do not meet.

GoalForce Consulting also intervenes with investors to highlight the interest of the project and the advantages of investing in it at the expense of other parameters that could be negative.

When the Project is eligible

If the investor finds the project worthwhile, the project is eligible for the second stage of selection. 

During this stage, GoalForce Consulting will be responsible for connecting the project leader with the investor, which will be an essential element in the final decision-making. 

The investor will carry out or have carried out due diligence on the various aspects of the project (validation of the technical, marketing, strategic, financial aspects, contents of the business plan).

If this step is conclusive, the final decision will be taken after the financial negotiation (agreement on the valuation of the company), on the needs to be financed and on the sharing of capital between the project leader and the investor. 

GoalForce Consulting will take care of the development of a shareholder agreement, choice of financing instruments. 

The agreement (or what is called "The Closing") will materialize by the establishment of a "term sheet" (also known "The Investment Protocol").

Optimization of the business plan for investors

Entrepreneurs have the possibility to entrust the search for investors to our specialized consulting firm.

Our role is to assist the Entrepreneurs from the definition of their needs to the conclusion of the operation, moving from the Business Plan to the Negotiation with interested investors.

The activity of intermediation between equity investors and companies is also known as "link-capital".

The Role of our company is threefold

  • First, it evacuates ineligible and deviant project leaders; 

  • Then, it builds typologies of customers and encourages those looking for partners to adhere to standards with the best chance of success; 

  • Finally, it directs project leaders to the most appropriate investors.

Our company as an External Fundraising Consultant will send a signal of the quality of the firm to Investors.

Our Role is to provide a guarantee to the company we represent and allow to "place the file above the pile"

GoalForc€ Con$ult¥ng distinguishes different levels of the services it offers to project leaders and certain skills in the management of its organization

1. Welcome and awareness

2. Training, advice and support

3. Among our services, we propose to the project leader to carry out a work of shaping the business plan in order to adapt it to the standards of the financiers. 

This function therefore corresponds to an optimization of the business plan for investors.

4. We should inform or even train the project leader in investor practices, which may appear complex.

5.  Introduce the creator to the vocabulary of venture capital, which may seem hermetic. 

This function is to make the entrepreneur aware of the practices and vocabulary of financiers.

6. The next phase in fundraising is to identify investors likely to be interested in the file entrusted to our consulting company. 

This is a function of pre-screening relevant investors.

7. The next step aims to bring together the business creator and potential investors. 

This corresponds in the fundraising process to a matchmaking function.

8. Goal Force Consulting can go as far as supporting the project leader in the financial and legal negotiation with the investors who have agreed to finance his project. 

This is a negotiation assistance function.

9. Finally, our company can also provide assistance during the implementation of the investment and even during the start of the activity